Crafting a seamless stellar theme for Exotone's brand, the Exotone logotype and symbol received client approval for its perfect alignment with their identity. Inspired by techno and cosmic elements, the design process, employing vintage editing and minimalistic approaches, captures Exotone's vibrant energy. The final design delivers a sophisticated cosmic visual experience, enriched by intentional noise for nostalgic resonance. Exotone, a techno collaboration by Brani Ninkovic and Farid Mohammed Nor, invites audiences on a refined sonic odyssey, skillfully weaving spacey atmospheres, ethereal tones, and pulsating beats into a musical narrative that defies expectations.
Brand Identity / Photography / Creative Direction
The hurdle I encountered involved seamlessly integrating a space element into both the logotype and symbol. After sketching multiple concepts and delving into my research, I ultimately crafted the Exotone logotype and symbol you currently observe. When shown to the client, they were impressed as the design seamlessly matched their brand identity. Moreover, there is potential for further growth and expansion in its presentation.
Inspired by Exotone's techno and cosmic themes, I seamlessly integrated vintage editing into the images, maintaining a minimalistic approach to align with the brand's futuristic aesthetics. The design process included meticulous sketching and experimentation to encapsulate the vibrant energy of Exotone. Through iterative refinement and collaborative input, the final design materialised as a cosmic visual experience. The intentional addition of noise evokes nostalgic vibes, particularly enhancing the atmospheric quality of the images.
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