Global Power Solutions (GPS) is a specialised consulting firm, providing exceptional electrical and power engineering solutions. GPS is trusted for its consultations, project management, system & equipment servicing and arc flash studies. There is a list of high-profile clients that GPS services therefore, this brand needs to feel high-end and preach a modern, simplistic approach to their design.
Brand Identity / Creative Direction / Social Media Assets / Web Design / Competitor Reseatch
Designing a compelling and distinctive mission and vision statement that not only articulates GPS’ organisational purpose but also serves as the foundation for establishing a unique design identity. Simultaneously, I had to navigate the complexities of working on multiple design adjustments to align with the client's expectations. Strive for a harmonious balance between meeting client requirements and incorporating key brand values that not only enhance the design aesthetics but also communicate the brand's essence effectively.
The design process for Global Power Solutions involved rigorous research, mood board creation, and competitor analysis. Meticulous exploration ensured the final design reflects the company's high-end, modern image in the electrical and power engineering sector. The outcome strikes a balance between client expectations and key brand values, presenting GPS as a leader in sophisticated and innovative solutions.
Silka Mono typeface is a sleek and minimalist design that communicates a sense of sophistication and clarity, aligning perfectly with GPS' brand identity.
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